Olaf Lohr is the Director of Business Development for sonnen, Inc., the U.S. branch of the sonnen Group, a global pioneer and manufacturer of residential and commercial energy storage solutions and provider of energy services. As the Director of Business Development at sonnen, Olaf provides leadership for the company’s expansion into the United States. He is primarily focused on developing new energy storage markets for the commercial, utility, and financing sectors through the implementation of pilot projects and key partnerships across the country. Olaf’s expertise in customer adoption and retention of new technologies is key in educating stakeholders about the benefits of energy storage and defining new products and services for sonnen to meet the increasing demand for clean and reliable energy.
Prior to sonnen, Olaf managed sales and marketing and project development for a residential and commercial solar installation and engineering company headquartered in Los Angeles, CA. He served as the Director of Membership for the Surfrider Foundation for six years after moving to California in 2002. Olaf graduated from the University of Bayreuth with a Masters in Business and Sports Management, holds a dual-citizenship (Germany and USA) and currently lives in San Juan Capistrano, California.